Senior Product Marketing Executive

Senior Product Marketing Executive

Reference number: JR252746

Location: Hybrid working - home and our office at Universal Square, Manchester

Working pattern: Full Time, 37.5 hours per week

Contract Type: Permanent

Number of roles: 1

Grade: K4U

Salary: £33,000 to £35,000 per annum

We are looking for a Senior Product Marketing Executive to join our team.

Role Summary

Playing a key role in the Product Marketing Team, you will help us to deliver projects and plans that attract and retain retail customers, increase awareness of our products and services and build our brand reputation. Supporting the Product Marketing Manager & Retail Lead to ensure the work of our wider marketing team reflects the wants and needs of our key customer groups at different times in the buying cycle and optimise commercial outcomes.

This is an excellent opportunity for someone who may be currently working as a Marketing Executive, who is looking to expand their skills and build their career with an industry leader. 

A detailed job description can be viewed here. If the link does not work for you, please copy and paste the following URL into your web browser: https://tinyurl.com/42ztx5ux

What you’ll bring to the role

As an organised and aspiring marketer, you'll be able to work with our wider marketing team to shape the marketing plans, making an impact early in the role.

With a proven track record of managing projects and maintaining campaigns, you'll have an eye for detail and feel comfortable in managing multiple priorities to ensure we are successfully delivering growth across a number of business units.

You'll be a great team player, able to clearly and effectively communicate with others and create tangible marketing plans that can be understood and delivered by the wider marketing team.

You'll need to work closely with colleagues to ensure the projects and campaigns you work on are consistent and aligned to business priorities, whilst being comfortable initiating some of the content yourself and project managing from start to finish.

• Experience in B2C marketing would be preferred

• Proven record of driving and delivering target outcomes against a brief

• Strong communication skills and ability to build relationships

• Project Management skills and experience in managing multiple priorities and projects

• Curious, with a mindset of solving problems for the customer

• Highly organised with strong attention to detail

• Broad understanding of digital marketing channels such as content - blogs, whitepapers, webinars; SEO, PPC, social and email and ability to write content where needed

• Qualification or training in a marketing discipline preferred, but not essential

• Experience in education or publishing marketing would be desirable, but not essential

What we do

Kaplan Professional is a leading provider of apprenticeships, accountancy / tax / finance & banking courses, and professional assessments. For almost 80 years, we've helped shape the development and careers of finance professionals.

We are part of the Kaplan group, one of the world’s largest and most diverse education and assessment providers. We operate in over 30 countries and maintain relationships and partnerships with more than 1,000 school districts, colleges and universities, professional bodies and over 10,000 businesses. Our vast breadth and scope in terms of both capabilities and assets sets us apart.

What we believe in

Our goal is for Kaplan to be a great place to work where everybody can succeed, so we truly live and breathe our values: act with integrity, grow knowledge, empower & support, create opportunity, drive results together.

Kaplan is a global organisation whose mission is rooted in providing equal access to education and opportunities for advancement to people of all backgrounds. We believe diversity, equity and inclusion - of culture, experiences, perspectives - are paramount to creating success and opportunity in an ever-changing world. As an educator, partner and employer, Kaplan is committed to promoting an equitable world in which diverse talent can develop, advance and thrive.

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Our Values

We live, breathe and celebrate our values - they drive what we believe in, how we behave and guide us in creating a culture of success.

• Act with integrity

• Empower and support

• Create opportunity

• Grow knowledge

• Drive results together

What we offer

As well as a competitive salary, transparent pay structures, hybrid/home working where possible, and paths for career progression, we offer a comprehensive benefits package that includes:

• 28 days annual leave + option to purchase more

• Season ticket loan and cycle to work scheme

• Big discounts on Kaplan courses for you and your family

• Private medical, income protection, and life insurance

• 24/7 confidential helpline providing counselling and other support services

• Company pension contributions

• Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels

How to apply

To apply for this role please submit a CV along with a Cover Letter detailing how you meet the requirements of the role no later than Thursday 12th February 2026 . Note, we recommend that you apply at the earliest as we reserve the right to close the role before the closing date if we have gathered a suitable shortlist.

Application Support

If you require support completing your application or wish to talk to someone about the role before applying please email the Recruitment Team kaplanstaff.recruitment@kaplan.com.

Disability Confident Scheme

As a Disability Confident employer, we are committed to interviewing applicants with disabilities who meet the minimum criteria for the role as per the job description and any screening or testing stages.  Details of how to request your application be considered under the Disability Confident scheme will be shared with all applicants upon submission of an application.

Furthermore, all applicants invited to attend interview will be given information on how to request reasonable adjustments to attend.