Product & Digital Marketing Manager

Product & Digital Marketing Manager

Reference number: JR250627

Location: Hybrid working - home and our office in London or Manchester

Working pattern: Full Time, 37.5 hours per week

Contract Type: Fixed Term Contract, ending February 2027

Number of roles: 1

Grade: K5

Salary: £37,581 - £44,000 per annum

We are looking for a Product & Digital Marketing Manager to join our team.

Role summary

We are seeking a Product & Digital Marketing Manager to be the marketing lead for Kaplan Assessments and its associated brands. This is a full-stack, commercially driven role, responsible for developing and executing strategies to drive both B2C and B2B (institutes and organisations) growth. You will balance high-level strategic and campaign planning, and events, whilst also hands-on managing core digital channels. Specifically, you will own and lead the content and social media strategy and execution to ensure Kaplan's value is effectively communicated to students, agents, university partners, and businesses.

As the Marketing Manager, you will:

• Develop and execute global product marketing strategies that align with business goals, respond to market dynamics and changing business priorities.

• Take a lead in developing and executing marketing content and key communication channels.

• Direct digital marketing and social media activities, including campaigns, content development and updates to the relevant websites.

• Plan and coordinate Kaplan Assessments’ presence at key industry events

• Develop and optimise relationships with external marketing agencies and internal marketing teams.

This is an excellent opportunity for someone who may be currently working as a Senior Marketing Executive, who is looking to expand their skills and build their career with an industry leader. 

A detailed job description can be viewed here. If the link does not work for you, please copy and paste the following URL into your web browser: https://tinyurl.com/4tu4nxns

What you’ll bring to the role

As a well rounded and adaptable marketer, you will leverage your extensive hands-on experience across social channels and content creation to quickly grasp our business priorities and develop impactful marketing plans in collaboration with key stakeholders.

You’re effective at working on multiple projects and to deadlines and are able to prioritise capacity and workloads to efficiently deliver campaigns and activity to drive marketing performance as an individual and through others.

• Proven B2B and B2C marketing management experience (education, assessment, or international student recruitment ideal).

• Strong digital marketing experience in social and paid media (Google Ads)

• Experience creating marketing content across multiple formats (email, video, web, social, print).

• Ability to independently manage and execute marketing projects from initial strategy to final analysis and optimisation.

• Excellent project management and organisational skills.

• Strong communication and storytelling abilities, with the ability to simplify complex ideas and create compelling messaging for diverse audiences

• Ability to use Generative AI tools confidently as part of daily marketing work.

• Previous experience using social media platforms, competitor / data analysis tools, content management systems and Google Analytics.

• Hands on approach and self-motivated

• Positive can do attitude

What we do

Kaplan Professional is a leading provider of apprenticeships, accountancy / tax / finance & banking courses, and professional assessments. For almost 80 years, we've helped shape the development and careers of finance professionals.

We are part of the Kaplan group, one of the world’s largest and most diverse education and assessment providers. We operate in over 30 countries and maintain relationships and partnerships with more than 1,000 school districts, colleges and universities, professional bodies and over 10,000 businesses. Our vast breadth and scope in terms of both capabilities and assets sets us apart.

What we believe in

Our goal is for Kaplan to be a great place to work where everybody can succeed, so we truly live and breathe our values: act with integrity, grow knowledge, empower & support, create opportunity, drive results together.

Kaplan is a global organisation whose mission is rooted in providing equal access to education and opportunities for advancement to people of all backgrounds. We believe diversity, equity and inclusion - of culture, experiences, perspectives - are paramount to creating success and opportunity in an ever-changing world. As an educator, partner and employer, Kaplan is committed to promoting an equitable world in which diverse talent can develop, advance and thrive.

To view our candidate privacy notice click here.

Our Values

We live, breathe and celebrate our values - they drive what we believe in, how we behave and guide us in creating a culture of success.

• Act with integrity

• Empower and support

• Create opportunity

• Grow knowledge

• Drive results together

What we offer

As well as a competitive salary, transparent pay structures, hybrid/home working where possible, and paths for career progression, we offer a comprehensive benefits package that includes:

• 28 days annual leave + option to purchase more

• Season ticket loan and cycle to work scheme

• Big discounts on Kaplan courses for you and your family

• Private medical, income protection, and life insurance

• 24/7 confidential helpline providing counselling and other support services

• Company pension contributions

• Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels

How to apply

To apply for this role please submit a CV along with a Cover Letter detailing how you meet the requirements of the role no later than Thursday 6th November 2025. Note, we recommend that you apply at the earliest as we reserve the right to close the role before the closing date if we have gathered a suitable shortlist.

Application Support

If you require support completing your application or wish to talk to someone about the role before applying please email the Recruitment Team kaplanstaff.recruitment@kaplan.com.

Disability Confident Scheme

As a Disability Confident employer, we are committed to interviewing applicants with disabilities who meet the minimum criteria for the role as per the job description and any screening or testing stages.  Details of how to request your application be considered under the Disability Confident scheme will be shared with all applicants upon submission of an application.

Furthermore, all applicants invited to attend interview will be given information on how to request reasonable adjustments to attend.