Head of Market Intelligence

Head of Market Intelligence

Reference number: JR258792

Location: Remote/ London

Working pattern: Full Time 37.5 Hours Per Week

Contract Type: Permanent

Number of roles: 1

Grade: K7

Salary: £70,000 - £88,000

We are looking for a Head of Market Intelligence to join our team.

Role summary

The Head of Market Intelligence is responsible for the market, customer, competitor, and policy insights that define Kaplan Assessments’ target landscape. This role directs commercial decision-making by providing the evidentiary basis and strategic recommendations necessary to prioritise sectors, client groups, and accounts, ensuring commercial resources are deployed with maximum impact. Working in close alignment with the Commercial Director, Client Solutions Director, and regional Heads of Commercial Growth, you will identify and rank priority markets and emerging prospects. Your analysis will provide evidence for the focus of commercial efforts, inform opportunity qualification, and shape the positioning of Kaplan’s specialist capabilities.

You will synthesize complex market data into actionable, timely intelligence, encompassing opportunity sizing, customer needs analysis, pricing benchmarks, and regulatory monitoring. Additionally, you will provide account-specific insights and facilitate structured learning from commercial outcomes and bid results. This position is accountable for the commercial utility and rigour of provided intelligence, demonstrating its contribution to refined lead qualification and improved market-entry strategies. Ultimately, the role supports the development of a diversified, resilient, and scalable business model.

This is an excellent opportunity for someone who may be currently working as the following:

• Holding a commercial-insight or competitive-intelligence position focused on B2B or B2G revenue generation.

• Serving in a commercial strategy or consulting role responsible for converting complex evidence into business recommendations.

• Leading analysis within the education, assessment, professional services, or another highly regulated market.

• Supporting go-to-market decisions, account prioritisation, or portfolio planning across multiple products or geographies.

• Transitioning from a research or policy specialist background into a commercially focused intelligence function.

This is an excellent opportunity for someone who wants to develop their commercial expertise and is looking to expand their skills and build their career with an industry leader.

A detailed job description can be viewed here. If the link does not work for you, please copy and paste the following URL into your web browser: https://tinyurl.com/yhypyrxc

What you’ll bring to the role

Essential

• Substantial experience in market analysis, commercial strategy, or competitive intelligence within a B2B or B2G environment.

• Knowledge of the assessment, education, or professional regulation landscape, or experience in a similar professional-services sector.

• Proven ability to transform incomplete evidence into clear, decision-ready recommendations that influence market-entry and positioning.

• Strong analytical skill in market segmentation, sizing, competitor assessment, and the evaluation of market attractiveness.

• Expertise in monitoring emerging prospects through policy, regulatory, and customer signals to inform commercial prioritisation.

• Practical experience developing account and stakeholder intelligence in collaboration with client-facing colleagues.

• Skill in conducting structured win/loss reviews and translating competitive findings into actionable recommendations.

• Sufficient authority to work with senior commercial stakeholders and communicate the implications of available market evidence.

• Excellent written and verbal communication skills, with the ability to produce concise dashboards and briefs.

• Experience managing competing priorities across multiple customer groups, geographies, or service offerings.

• Strong commitment to data quality, source integrity, and the ethical use of commercial intelligence.

• The ability to operate autonomously while collaborating effectively with cross functional teams in a matrix structure. 

What we do

Kaplan Professional is a leading provider of apprenticeships, accountancy / tax / finance & banking courses, and professional assessments. For almost 80 years, we've helped shape the development and careers of finance professionals.

What we believe in

Our goal is for Kaplan to be a great place to work where everybody can succeed, so we truly live and breathe our values: act with integrity, grow knowledge, empower & support, create opportunity, drive results together.

Kaplan is a global organisation whose mission is rooted in providing equal access to education and opportunities for advancement to people of all backgrounds. We believe diversity, equity and inclusion - of culture, experiences, perspectives - are paramount to creating success and opportunity in an ever-changing world. As an educator, partner and employer, Kaplan is committed to promoting an equitable world in which diverse talent can develop, advance and thrive.

To view our candidate privacy notice click here.

Our Values

We live, breathe and celebrate our values - they drive what we believe in, how we behave and guide us in creating a culture of success.

• Act with integrity

• Empower and support

• Create opportunity

• Grow knowledge

• Drive results together

What we offer

As well as a competitive salary, transparent pay structures, hybrid/home working where possible, and paths for career progression, we offer a comprehensive benefits package that includes:

• 28 days annual leave + option to purchase more

• Season ticket loan and cycle to work scheme

• Big discounts on Kaplan courses for you and your family

• Private medical, income protection, and life insurance

• 24/7 confidential helpline providing counselling and other support services

• Company pension contributions

• Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels

How to apply

To apply for this role please submit a CV along with a Cover Letter detailing how you meet the requirements of the role no later than 11pm on Wednesday 14th October 2026. Note, we recommend that you apply at the earliest as we reserve the right to close the role before the closing date if we have gathered a suitable shortlist.

Additional Application Information

Kaplan is committed to safeguarding and promoting the welfare of children and young people and expects all employees to share this commitment.

This role involves working with learners who are under 18 years old and is exempt from the Rehabilitation of Offenders Act 1974. Recruitment checks are undertaken in accordance with our background checking policy. Successful applicants will be required to undertake an Enhanced Disclosure (including children’s barred list) via the Disclosure and Barring Service (DBS) check to confirm their suitability to work with children and young people. In addition to the DBS check, for roles that include teaching or coaching, a Prohibition from Teaching Check will be completed through the Teaching Regulation Agency.

Our Suitability of Ex-offenders Policy is available on the careers page of our website www.kaplan.co.uk.

Please be aware that it is an offence to apply for this role if you are barred from engaging in regulated activity relevant to children.

Recruitment checks are undertaken in accordance with our background checking policy. Successful applicants will be required to undertake a Basic Disclosure via the Disclosure and Barring Service (DBS).

Our Suitability of Ex-offenders Policy is available on the careers page of our website www.kaplan.co.uk.

A sponsorship licence is a legal requirement for employers seeking to hire individuals from outside the UK or those who require a work visa to work in the country. Unfortunately, SQE or Kaplan Publishing or Kaplan Professional Awards does not possess this licence at this time.

Application Support

If you require support completing your application or wish to talk to someone about the role before applying please email the Recruitment Team kaplanstaff.recruitment@kaplan.com.

Disability Confident Scheme

As a Disability Confident employer, we are committed to interviewing applicants with disabilities who meet the minimum criteria for the role as per the job description and any screening or testing stages.  Details of how to request your application be considered under the Disability Confident scheme will be shared with all applicants upon submission of an application.

Furthermore, all applicants invited to attend interview will be given information on how to request reasonable adjustments to attend.