Customer Insight Analyst

Customer Insight Analyst

Reference number: JR249936

Location: Hybrid working – home and our office at Universal Square, Manchester

Working pattern: Full Time

Contract Type: Permanent

Number of roles: 1

Grade: K4

Salary: £30,000 - £33,000 per annum

We are looking for a Customer Insight Analyst to join our team.

Role summary

As part of the Insight Team, you will be key to enabling the business to make data driven decisions to benefit and support learners. Providing regular reporting and data analytics on student behaviour to product teams to influence the design of products and services; and running data selections for emailing and outbounding calling. You’ll do this by effectively leveraging the data and tools available to you to answer key questions and help drive discussions.

As the Customer Insight Analyst, you will:

• Enable Kaplan to develop a commercial advantage through the proactive provision of powerful management information - supporting the targeting of marketing activity and to understand customer purchasing and learning behaviour

• Facilitate decision making through the delivery of robust MI reporting from the groups’ marketing-based customer insight function

• Provision of adhoc customer analysis to the business to help answer ad hoc business questions from stakeholders

• Assist in the delivery of a suite of regular management information reporting on business KPIs

• Be a customer advocate, helping colleagues to understand and connect with our customers at the overall & segment level
  

This is an excellent opportunity for someone who may be currently working as a Data Analyst or a Insight Analyst, who is looking to expand their skills and build their career with an industry leader. 

A detailed job description can be viewed here. If the link does not work for you, please copy and paste the following URL into your web browser: https://tinyurl.com/tny3r757

What you’ll bring to the role

This role would suit someone comfortable working independently and using a variety of tools and techniques to provision management information.

• Excellent written and verbal communication skills

• Experience working in a customer insight team in a data rich industry

• Knowledge or experience of PowerBI (desirable)

• Experience in SAS, SQL or equivalent

• Highly competent in MS Office particularly Microsoft Excel or Google Sheets

• Accurate, persistent with excellent attention to detail

• Self motivated and proactive individual with the drive to succeed

• A resilient individual who will strive to achieve their goals

What we do

Kaplan Professional is a leading provider of apprenticeships, accountancy / tax / finance & banking courses, and professional assessments. For almost 80 years, we've helped shape the development and careers of finance professionals.

We are part of the Kaplan group, one of the world’s largest and most diverse education and assessment providers. We operate in over 30 countries and maintain relationships and partnerships with more than 1,000 school districts, colleges and universities, professional bodies and over 10,000 businesses. Our vast breadth and scope in terms of both capabilities and assets sets us apart.

What we believe in

Our goal is for Kaplan to be a great place to work where everybody can succeed, so we truly live and breathe our values: act with integrity, grow knowledge, empower & support, create opportunity, drive results together.

Kaplan is a global organisation whose mission is rooted in providing equal access to education and opportunities for advancement to people of all backgrounds. We believe diversity, equity and inclusion - of culture, experiences, perspectives - are paramount to creating success and opportunity in an ever-changing world. As an educator, partner and employer, Kaplan is committed to promoting an equitable world in which diverse talent can develop, advance and thrive.

To view our candidate privacy notice click here.

Our Values

We live, breathe and celebrate our values - they drive what we believe in, how we behave and guide us in creating a culture of success.

• Act with integrity

• Empower and support

• Create opportunity

• Grow knowledge

• Drive results together

What we offer

As well as a competitive salary, transparent pay structures, hybrid/home working where possible, and paths for career progression, we offer a comprehensive benefits package that includes:

• 28 days annual leave + option to purchase more

• Season ticket loan and cycle to work scheme

• Big discounts on Kaplan courses for you and your family

• Private medical, income protection, and life insurance

• 24/7 confidential helpline providing counselling and other support services

• Company pension contributions

• Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels

How to apply

To apply for this role please submit a CV along with a Cover Letter detailing how you meet the requirements of the role no later than 11pm on Wednesday 24th September 2025. Note, we recommend that you apply at the earliest as we reserve the right to close the role before the closing date if we have gathered a suitable shortlist.

Application Support

If you require support completing your application or wish to talk to someone about the role before applying please email the Recruitment Team kaplanstaff.recruitment@kaplan.com.

Disability Confident Scheme

As a Disability Confident employer, we are committed to interviewing applicants with disabilities who meet the minimum criteria for the role as per the job description and any screening or testing stages.  Details of how to request your application be considered under the Disability Confident scheme will be shared with all applicants upon submission of an application.

Furthermore, all applicants invited to attend interview will be given information on how to request reasonable adjustments to attend.