Content Marketing Specialist

Content Marketing Specialist

Reference number: JR254035

Location: Hybrid working - home and our office in Manchester

Working pattern: Full Time, 37.5 hours per week

Contract Type: Permanent

Number of roles: 1

Grade: K4

Salary:£30,000 - £34,000 per annum

We are looking for a Content Marketing Specialist to join our team.

The Content Marketing Specialist is responsible for creation and production of engaging, data-led marketing content across various media, such as videos, blogs, and podcasts, ensuring all output adheres to brand guidelines and a consistent tone of voice. The position is key to execution, collaborating closely with SEO and social teams to build the content roadmap, utilise performance analytics, and optimise content to increase organic traffic and drive revenue.

This is an excellent opportunity for someone who may be currently working as a Content Marketing Executive, who is looking to expand their skills and build their career with an industry leader. 

A detailed job description can be viewed here. If the link does not work for you, please copy and paste the following URL into your web browser: https://tinyurl.com/5yyzn5mr.

What you’ll bring to the role

• Copywriting experience for B2C and B2B audiences and strong proofreading skills.

• Experience in managing the delivery of large volume, audience specific content and campaigns, across multiple countries.

• Experience working with agencies and third parties.

• Strong organisation skills to oversee the delivery of multiple content activities simultaneously.

• Knowledge of social media and SEO.

• Strong verbal and written communication skills to convey performance and plans to varied stakeholders.

• A proven record of creating effective content for specific audiences globally.

• Highly organised to manage multiple campaigns and projects while managing stakeholder’s expectations.

What we do

Kaplan Professional is a leading provider of apprenticeships, accountancy / tax / finance & banking courses, and professional assessments. For almost 80 years, we've helped shape the development and careers of finance professionals.

We are part of the Kaplan group, one of the world’s largest and most diverse education and assessment providers. We operate in over 30 countries and maintain relationships and partnerships with more than 1,000 school districts, colleges and universities, professional bodies and over 10,000 businesses. Our vast breadth and scope in terms of both capabilities and assets sets us apart.

What we believe in

Our goal is for Kaplan to be a great place to work where everybody can succeed, so we truly live and breathe our values: act with integrity, grow knowledge, empower & support, create opportunity, drive results together.

Kaplan is a global organisation whose mission is rooted in providing equal access to education and opportunities for advancement to people of all backgrounds. We believe diversity, equity and inclusion - of culture, experiences, perspectives - are paramount to creating success and opportunity in an ever-changing world. As an educator, partner and employer, Kaplan is committed to promoting an equitable world in which diverse talent can develop, advance and thrive.

To view our candidate privacy notice click here.

Our Values

We live, breathe and celebrate our values - they drive what we believe in, how we behave and guide us in creating a culture of success.

• Act with integrity

• Empower and support

• Create opportunity

• Grow knowledge

• Drive results together

What we offer

As well as a competitive salary, transparent pay structures, hybrid/home working where possible, and paths for career progression, we offer a comprehensive benefits package that includes:

• 28 days annual leave + option to purchase more

• Season ticket loan and cycle to work scheme

• Big discounts on Kaplan courses for you and your family

• Private medical, income protection, and life insurance

• 24/7 confidential helpline providing counselling and other support services

• Company pension contributions

• Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels

How to apply

To apply for this role please submit a CV along with a Cover Letter detailing how you meet the requirements of the role no later than 11pm on 29th March 2026. Note, we recommend that you apply at the earliest as we reserve the right to close the role before the closing date if we have gathered a suitable shortlist.

Application Support

If you require support completing your application or wish to talk to someone about the role before applying please email the Recruitment Team kaplanstaff.recruitment@kaplan.com.

Disability Confident Scheme

As a Disability Confident employer, we are committed to interviewing applicants with disabilities who meet the minimum criteria for the role as per the job description and any screening or testing stages.  Details of how to request your application be considered under the Disability Confident scheme will be shared with all applicants upon submission of an application.

Furthermore, all applicants invited to attend interview will be given information on how to request reasonable adjustments to attend.